Viva Labs

Viva Labs is an AI-powered platform for creating and optimizing high-converting video ads in minutes. It’s built for marketers, e-commerce brands, and performance teams who need fresh creatives fast—without the overhead of hiring actors, editors, or spending days iterating.

At the core is a suite of AI “agents” that help you go from idea to finished ad variations quickly. Viva Labs can research and recommend winning angles and messaging, generate or refine scripts, and produce UGC-style content using AI influencers (avatars). You can choose from 100+ avatars, match the style to your brand, and generate multiple versions of a concept to test different hooks, pacing, and calls-to-action.

The platform also automates common production tasks that typically slow teams down. It can select relevant B-roll clips, add captions, and apply animations so ads are ready for social feeds. If you’re competing in a crowded market, Viva Labs includes competitor ad spying and analysis tools to help you understand what’s currently working for others and how to differentiate your own creatives.

Once you’ve created variations, Viva Labs supports A/B testing and performance-driven optimization. Instead of guessing what will convert, you can iterate based on results—testing new messaging, swapping creators, adjusting structure, and refining creative elements to improve outcomes. more